"Time to start digging"

Now, people want to be the media, according to James Poniewozic in Time magazine. So we have to learn how to interact with people in order to find a way to survive...

An End, and a Beginning, for the Media
By James Poniewozik

When the economy sneezes, the media business catches pneumonia. The problem for the media business in 2008 was that the economy caught pneumonia. When the economy gets pneumonia, the media business gets it too--then someone knocks it across the back of the head with a shovel.

follow the link for the rest of it: http://www.time.com/time/magazine/article/0,9171,1869219,00.html